92% ARE ON YOUTUBE92% of in-market car shoppers are on YouTube. With Google AdWords for Video, we target in-market car shoppers based on previous browsing history. You pay for full views, or 30-second views, and clicks to your site from the CTA overlays and ``visit advertiser`` links. AND IT'S GROWING!
With over 1 billion unique visits and 6 billion hours of video watched each month, and sophisticated targeting and reporting capabilities, YouTube presents car dealerships with huge opportunities to increase brand awareness and conversion. Precision targeting means that you can segment audiences by demographics, location, interests, viewing devices, and even time of day.
In this decade, by the time a potential buyer walks in the doors of your dealership, he or she has probably searched online for feature information, reviews, and deals. The buyer has compared models and knows what paint options exist for the vehicle he wants. And, most likely, the shopper has visited YouTube more than once to check out the automobiles in the running. Yes, she wants to come in and test drive a model or two and kick the tires, so to speak, but she has a head start. This is why youtube is so powerful, show your audience inventory they are looking for to give them an experience before they walk through your doors. To do so you need 👇
Consumers are ditching cable for connected TVs and are increasing their overall video consumption.
