Once your dealership’s ads have been set up, do you know what to look for to make sure you’re getting the best results? If not, you could easily be wasting your money and your time.

Facebook and Instagram are trending in the auto space – but not all programs are doing dealers justice. Low costs-per-click aren’t always a sign of high converting campaigns, and inventory ads alone are actually NOT the best way to sell your vehicles.

Agencies are also putting ads on Instagram as another “check in the box” instead of creative ads specifically designed for the platform.

Once you get your Facebook Advertising up and running, questions like these should be at the forefront of your mind:

• Are my ads set up right?
• Does my ad copy and image make sense?
• I’m not getting many conversions…why?!
• Is my targeting set up so that I’ll be in front of the right target audience?
• Am I using the right pricing strategy?
• Is my conversion pixel placed correctly so that I can build my retargeting list?

As always, the DN Team is here to help hold your vendors (and in-house teams!) accountable. So this one’s on us — we’ll do the work and dive into your account and see if we can help you answer these questions objectively. Plus, we’ll help you uncover any missed opportunities and look for ways to get you more bang for your buck.