Get in Front of Car Shoppers with the Right Information and Inventory
When it comes to buying a car, people are increasingly turning to the internet for help. In fact, 89% of new car buyers now research their vehicle online. And that number is only going to continue to grow in the coming years. In 2021, 16% of new car buyers are expected to purchase their vehicle online, so it's more important than ever for auto advertisers to get in front of potential customers with the right information and inventory.
Introducing Vehicle Ads
In 2022, Google announced vehicle advertisements, a new ad design for Search that displays cars for sale nearby. Vehicle advertising are now available in the United States and will be introduced in additional nations soon.
If someone searches for a 2019 Gmc, they'll see several vehicle choices that may be purchased nearby or delivered, as well as photos and inventory information such as location, make, model, price and mileage. The ad will take them to the vehicle description page on your website where they can fill out a lead form or get your dealership's contact information once
To get started, you'll need to build a vehicle inventory data feed and link it to Google Merchant Center. This data includes the make, model, price, mileage, and condition of your vehicles. Google utilizes that information to connect buyers with the most appropriate automobiles while they search. Furthermore, you may use Merchant Center to monitor key inventory and ad performance
Advertisers who complemented their existing Search campaigns with vehicle ads saw a +25% average increase in conversions during beta testing.
Another heading? Why not.
Vehicle marketing helps you get in front of buyers online at the precise moment, with the right listings and information to help them get closer to a purchase. The following are some of the advantages:
- Highly qualified leads: Showing customers important information and images about the automobile before they click helps you produce more qualified leads.
- Goals that require an omnichannel approach: Increase conversions both online and offline (leads)
- Vehicle advertising are tailored to your most relevant listings for a similar user search.
- Google campaigns will be more effective: Serve as a companion to your text ads.
“The way they did it was incredible, amazing and without fault. Flawless.”
Availability
Vehicle advertisements, whether new or used, may be purchased from a dealer or retail inventory and support both new and used inventories. Vehicle advertising from private sellers, individuals, or auto brokers is not permitted. Non-commercial passenger automobiles such as cars or pickup trucks can only be advertised using vehicle advertisements.
Recreational vehicles, commercial vehicles, farm vehicles, buses, two-wheelers, trains, boats, aircrafts, and outdoor utility automobiles are just a few examples of non-permitted vehicle types.
How vehicle ads work
Advertisers must submit their vehicle data feed to the Merchant Center. The advertiser's feed should contain all necessary information about their vehicles, such as make, model, price, mileage, color, and more. Google makes these details available so that customers may be matched to the most appropriate vehicles.
You must first set up Smart Shopping campaigns on Google Ads to utilize vehicle advertising. You must also connect your Google Ads account to a Merchant Center account and a Google Business Profile. If you don't own or manage the profiles for your dealer locations, you may use a store feed alternative instead of linking your Google Ads account to a Merchant Center account and a
Ads for automobiles target consumers who are closer to making a selection, and thus appear on queries that include terms related to vehicle buying.
Want to try vehicle ads yourself? book a call and get started today. Visit our blog or sign up to our emails for more updates, tips, and inspiration from the DealerNerds team.
