Email marketing can be a great way to improve your customer relationships and drive more sales. However, it's important to do it the right way. In this blog post, we will discuss some tips for improving your email marketing strategy so that you can achieve better results. We'll cover everything from creating effective content to using the right timing and frequency for your emails. So read on to learn how you can start ramping up your email marketing success!
Email marketing has been proved to be at the top of the list in terms of client acquisition and retention, as well as new revenue generation, by a number of research. According to Adobe, for every $1 spent on email marketing, there is a return of $40. According to Salesforce, 80% of those who use email marketing consider it to be “very effective” or “somewhat effective.” And email isn’t going anywhere anytime soon. In fact, over the next four years, the number of email users is projected to grow to more than four billion people! This makes email marketing a great opportunity for businesses of all sizes to reach their target audiences.
Dealership Email Statistics
- Sending Frequency: When it comes to email marketing, dealerships are split. According to a recent study of automotive dealerships, less than 50% of all Automotive Dealerships send out their email messages and newsletters on a monthly basis, with quarterly being the next most popular sending frequency at 21%.
- Content Type: The most common type of content to be included in dealerships' campaigns was an email newsletter that combined both informational elements and sales or discount announcements, accounting for fully one-third of all sends. Emails that were purely informative in nature accounted for 13% of all sends, while emails that concentrated on providing sales and discounts rather than information took up 21% of all sends.
- How Dealership Build Lists: The most common type of lead is purchased and supplied, accounting for 36% of email leads. Subscribers who sign up through special offers account for 21% of the total, while web subscribers make up 9%.
5 Steps to Success
One – Encourage Email Subscribers:
The first step to building a successful email marketing campaign is obviously having a high-quality email list. Consumers do extensive research on digital media before visiting your lot, and one of the places they are most likely to go is your website. Consider incorporating an overlay to your homepage, as in the example above. Overlays increase signups by 400 percent.
Two – Source Emails From a Third-Party Auto Data Vendor:
A third-party provider is one of the most effective methods to gain new subscribers to your email list. Email lists may be acquired depending on a customer's current vehicle, according to manufacturer, model, and year. Additional demographic data such as income, career, presence of kids in the house, age, gender, brand-new teen drivers, and move-ins may also be appended to the file. When a customer visits your dealership, they will most likely interact with multiple people and fill out several forms. Make sure that each and every one of these forms has an email opt-in so that you can capture
Three – Follow the Car Email Lists:
After they are sold to a new owner, this technique finds vehicles that you previously sold and serviced on a regular basis so you can re-engage them for service. When a customer learns that your dealership is aware of their automobile's history, they are more likely to visit your dealership for their service and maintenance needs.An email service provider (ESP) is a company that provides the technology and services needed to send out email campaigns. This can include anything from managing your contact lists to designing your email templates to sending out your emails and analyzing your results. In order to choose the right ESP for your dealership, you should consider a few factors, such as:
-The size of your contact list
-The frequency with which you send emails
-Your budget
-The level of support you need
A good place to start your research is by reading reviews of the top ESPs on Capterra
Four – ALL Emails Must Be Mobile-Responsive:
According to an article by HubSpot, as many as 65% of all emails are now opened on a smartphone. When emails don't display properly on a mobile device, 42 percent of customers will immediately delete them. Unoptimized emails don't appear well on the small screen of a smartphone or tablet, and your consumers and prospects won't stay around In reality, only 89% of marketers keep leads because their emails aren't optimized for mobile. You can't expect a consumer to store your message and reopen on their computer at a later date.
Five – Use Marketing Automation for Highly Personalized Emails:
An automated marketing solution may be used to deliver highly personalized communications to your consumers and prospects. Customer preferences, previous behaviors, such as automobile history, purchase and vehicle maintenance history, and individual customer dates are utilized to send tailored promotional messages and maintenance reminders at the right time based on their preferences.
