TikTok is our first choice video platform for dealerships to grow a large audience. In this article, we'll show you how to utilize TikTok to its full potential in car dealer marketing. Our TikTok plan is straightforward: turn your staff into local celebrities. A well-planned video campaign can make your team household names in your community.
The Power of TikTok Advertising for Dealers
Dealerships nowadays are having a harder time than ever before in finding methods to stand out in a crowded market. The majority of dealers have a Facebook page or advertise on Facebook, although some utilize Instagram. TikTok, on the other hand, is not used by many dealers.
The TikTok algorithm is so sophisticated because it is always learning and developing. It analyzes data to determine what material is most interesting, then uses that information to recommend videos to customers.Because companies can set up a TikTok channel to demonstrate their vehicles, they have a significant edge over those who do not.
Not just pranks and viral dances
If your previous experiences with TikTok have deterred you from using it, now is the time to try. Dealers have reported tens of thousands of views on brand-new accounts on a regular basis.
The reality is that TikTok's audience consists of more than 50% people older than 30. These are not teenagers who follow viral topics. These are real customers for your company. TikTok is eager to assist you in developing your business as quickly as possible.
Customers do not visit car dealerships simply for the purpose of purchasing a vehicle. They may be seeking for service, parts, or simply information on their next automobile purchase. Dealers must create an appealing atmosphere that attracts a variety of people with diverse demands at various times.
How to use TikTok to Drum Up Business for Your Dealership
As a dealer, you already have two distinct advantages over your competition on TikTok:
(1) You have a lot full of potential vehicles customers will be attracted to.
(2) Your sales staff are natural communicators and will love getting on camera
The goal is to create dealer marketing content that is suited to each client type using video marketing on TikTok, which will allow you to grow your audience and sales across all areas of your business!
Here are some video ideas that you can create straight away
- A walkthrough of the vehicle lot, highlighting some of the newest and most popular models.
- Customer service staff will provide purchasing advise to individuals looking to purchase their first car, upgrade or trade in a vehicle.
- Demonstrating how repairs are completed at said dealership- Customers will be flattered to learn that their vehicle is in good hands.
Running TikTok Ads
Before spending in TikTok advertisements, we recommend that you build an audience of at least 1000 people.
The TikTok ad servers are not as sophisticated as Google's or Facebook's, although they are improving.
The greatest approach to run advertisements on TikTok is not to generate income, but rather to run advertising that will result in finance leads or consumers who are looking to sell their automobiles.
Do you want to learn more about an effective content marketing strategy for dealers? Click here to discover how we utilize it and how we do it.
